“You’re the one that I want … whoo hoo hoo”

If Olivia Newton John and John Travolta were clients for a tender, what would they recommend you do to be the one that they want?

Understanding the client is the cornerstone of a successful bid. Approach each tender with a focus on deeply connecting with the ultimate client, offering a solution that aligns with and meets their needs and objectives.

Do the work: Begin with comprehensive research into the client's needs, preferences, and pain points. Delve into their industry, market position, and challenges to tailor the bid precisely.

Stay Informed: Stay informed about the client's business and industry to tailor bids more effectively. Utilise a variety of sources, including industry reports, client communications, and market analysis, to gather comprehensive insights.

Know the Decision-Makers: Identifying key influencers within the client's organisation is crucial. Tailor the bid to resonate with these decision-makers, ensuring that their specific priorities are addressed.

Show You Get It: Demonstrate a deep understanding of the client's needs. Reflect thorough knowledge of their objectives and challenges, showcasing how the solutions are suited to their requirements.

Address Pain Points: Directly address the client's pain points, offering tailored solutions that mitigate their challenges. This proactive stance reassures clients that their issues are understood and that there is the capability to resolve them effectively.

Align with Client Goals: Ensure every bid is strategically aligned with the client's goals. Whether it's enhancing operational efficiency, reducing costs, or driving innovation, design the proposals to support the client's strategic objectives.

Be Client-Centric: Keep the client's perspective in mind, crafting bids to meet their unique needs and preferences. This client-centric approach ensures that the proposals are relevant, impactful, and compelling.

Prepare for Questions: Anticipate and prepare for potential client questions as a key part of the bid preparation process. Ensure that the proposals are clear, concise, and ready to address any queries.

Use Real Data: Support claims with real data and statistics to add credibility to the proposals. Provide robust evidence and case studies to back solutions, ensuring that the bids are not only persuasive but also grounded in proven results.